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# Rfm analysis case study

In valuation of investments, one has to consider his assets in the portfolio as a part of his total investments. In considering the portfolio, not only returns are to be considered as in the case of single investments but their risks also. Two plus two will not make it four in the aggregation of risks, as shown by famous author Markowitz. So the risks in a portfolio of assets will not be the total of individual risks of investments, made; it can be more or less than the total.

## Modeling vs. RFM – Which Works Best for Desktop Database Marketing? | WiseGuys Marketing

Set theory is a branch of mathematical logic that studies sets , which informally are collections of objects. Although any type of object can be collected into a set, set theory is applied most often to objects that are relevant to mathematics. The language of set theory can be used to define nearly all mathematical objects. The modern study of set theory was initiated by Georg Cantor and Richard Dedekind in the s. After the discovery of paradoxes in naive set theory , such as Russell's paradox , numerous axiom systems were proposed in the early twentieth century, of which the Zermelo—Fraenkel axioms , with or without the axiom of choice , are the best-known. Set theory is commonly employed as a foundational system for mathematics , particularly in the form of Zermelo—Fraenkel set theory with the axiom of choice. Contemporary research into set theory includes a diverse collection of topics, ranging from the structure of the real number line to the study of the consistency of large cardinals.

### Customer Segmentation using RFM Analysis

The flow characteristic of a valve represents the inherent relationship between the valve opening and flow rate. Is there a way to run this python script on Azure using Flow and emailCompressible flow is the area of fluid mechanics that deals with fluids in which the fluid density varies significantly in response to a change in pressure. One way to achieve the first of these is to have low for example, to flow cooling air out as in Figure Core Topics.
Along with the basics, you will also learn how you can apply RFM model in your own business. RFM Recency, Frequency, Monetary analysis is a proven marketing model for behavior based customer segmentation. It groups customers based on their transaction history — how recently, how often and how much did they buy. RFM helps divide customers into various categories or clusters to identify customers who are more likely to respond to promotions and also for future personalization services. For example, you can say that people who spend the most are your best customers.

### A little about the essay

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