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How to write a business website brief

Are you hiring a website designer? The best way to ensure your designer creates the perfect website for you is to provide a detailed website briefing. There are billions upon billions of websites online, with new ones being created every day. Each website is different with its own unique mission and purpose.

What next?

How to Write a Web Design Brief (Template Included) | Canny

To develop the ideal website for your company, it is important to establish a good website brief, so both designers and developers can better understand your requirements. Your budget could be the difference between a template or bespoke website design, improved UX design or developing a digital marketing strategy. Therefore, it is worth assessing what value each component holds for your company. A website could be the main point of contact for your clients or simply used to deliver contact information. The purpose of your website will provide a clear idea of how much it is worth spending to support the success of your business.

How to write a website brief – Your 10 step guide

If you are not from a creative agency it will probably seem confusing, daunting and pretty hard to tell the difference between one design agency and another. Before we move on, stop, go and put the kettle on, and come back in 2 minutes for a quick read. On the one hand you are applying marketing and design skills, the same as you do when producing a printed advert or brochure. On the other hand you are doing all this, and make it work on potentially hundreds of different types of phones, tablets, and desktop personal computers out of typed code, scripts and databases. However, the process for commissioning a web design is not as hard as you may think, provided you know what to say, what to ask, and what everyone should be asking you.
Find out how to get started. Please have a read of the article first and then download our template website design brief at the bottom of the page. The web design company will need to know a bit about your company in order to get a feel for how they should design your website.

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