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Case study on adventure tourism in india

It also touches upon business topics such as - Value proposition,. The adventure sports tourism industry has tremendous potential for growth in India, largely due to the number of young professionals with disposable incomes and a desire for new experiences, and is witnessing increased demand from a variety of profitable customer segments, both domestic and foreign, corporate and individual. However, the industry suffers from various problems such as poor infrastructure, the country's negative image in the minds of customers especially with regard to safety and quality and a string of natural disasters. Should the company focus on its currently profitable local corporate sector or diversify into other areas and other types of tourism? Almost all of the case studies contain well defined situations.
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Case Study: Adventure Tourism Market Development in NE India

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MBA SWOT : Treks `n Rapids: Adventure Sports Tourism in India SWOT Analysis & Matrix

The adventure sports tourism industry has tremendous potential for growth in India, largely due to the number of young professionals with disposable incomes and a desire for new experiences, and is witnessing increased demand from a variety of profitable customer segments, both domestic and foreign, corporate and individual. However, the industry suffers from various problems such as poor infrastructure, the country's negative image in the minds of customers especially with regard to safety and quality and a string of natural disasters. Should the company focus on its currently profitable local corporate sector or diversify into other areas and other types of tourism? Tourism Adventure can use two approaches - building on present strengths, or analyze the trend and build processes to two pronged market penetration approach. Tourism Adventure should just get out of these business areas and focus on strength and threats box , or on weakness and opportunities box. For more detailed SWOT Matrix strategy please go through the detailed analysis of strengths, weaknesses, opportunities, and threats in next section. Strengths are the Tourism Adventure capabilities and resources that it can leverage to build a sustainable competitive advantage in the marketplace.
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Climbing high

Arjun Singh, a year-old from Saur village in Uttarakhand, India, is a high-school graduate who assists his father in running a small grocery shop. Arjun has always wanted to work as a trekking guide, learning the ropes at a small adventure tour company called Sunshine Adventures, also owned by his father, which arranged local logistics for trekking groups. However, a lack of formal training meant that his skill set was limited, and he could only be involved in backend work. There are many young people like Arjun in Uttarakhand. Limited livelihood opportunities in rural areas, coupled with increasing natural disasters, have impacted agriculture, forcing villagers, particularly young people, to migrate to urban areas to seek employment.
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