In business, nothing could be further from the truth. It all started with the writings of the 19th century author and philosopher Ralph Waldo Emerson. Marketing is the key skill for business success, even when you have a better mousetrap. Take the example of two brothers who started a business producing custom automobile accessories. One of the brothers developed the products and the other sold them.
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Increasing numbers of people are coming to realize that corporate America has changed. Job security is largely a relic, benefits are not nearly what they used to be, and starting your own business is looking a lot less risky. If you're amongst the majority of Americans who'd like to attain gainful self-employment, here are our seven key steps to starting your own business without wasting precious time and financial resources. If you are thinking of starting a business because you lost your job and are having trouble finding a new one, then think about doing a better job search.
Build a better mousetrap, and the world will beat a path to your door
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Last Updated: January 12, References Approved. With over 15 years of experience in accounting, Keila specializes in advising freelancers, solopreneurs, and small businesses in reaching their financial goals through tax preparation, financial accounting, bookkeeping, small business tax, financial advisory, and personal tax planning services. Keila spent over a decade in the government and private sector before founding Little Fish Accounting. There are 19 references cited in this article, which can be found at the bottom of the page. This article has been viewed 2,, times.