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Coca-Cola Case Study

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(PDF) Assignment on Coca-Cola Company | Ruhul Amin and Amirul Islam Lisan - darma.info

A safely guarded recipe, which produced a distinctive and refreshing soft drink, turned Coca-Cola into a billion-dollar company. The whole business of this company centered around its unique recipe. Thus the company gave tremendous effort in keeping this recipe a secret and till now it is one of the closely guarded and best-kept secrets in the business world. Learn More about the Legal Guidelines. Coca-Cola company instead of using patent legislation to protect its business interest opted for trade secret protection and decided to keep the recipe of their product as a secret to safeguard its advantage over other competitors.
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Background Invented in by john Syth. It was Americas most admired company in the fortune ranking but it has not sustained this position in the late s. Coca cola has also been affected from economic crises.
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