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Perception of Investors towards the Investment Pattern on Different Investment Avenues - A Review
International Journals | International Journals with Impact Factor
The topic of consumer behaviour is one of the massively studied topics by the researchers and marketers in the past and still being studied. Researchers show different reasons as to why consumer behaviour has been the topic of many academics and researchers. One of the common views is that understanding consumer behaviour has become a factor that has a direct impact on the overall performance of the businesses Kotler and Keller, Another view suggests that understanding consumer behaviour has become crucial especially due to fierce competition in retail industry in the UK and worldwide Lancaster et al,
Ethical requirement and financial interest: a literature review on socially responsible investing
Visit for more related articles at Journal of Internet Banking and Commerce. In India, usually all investment avenues professed risky by the investors. The main features of investments are security of principal amount, liquidity, income stability, approval and easy transferability. Investment avenues are available such as shares, bank, companies, gold and silver, real estate, life insurance, postal savings and so on.
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