Showing Slide 1 of 1 - Carousel. Sahlman English Paperback Boo. How to Write a Great Business Plan. Showing Slide 1 of 2 - Carousel.
ISBN 13: 9781422121429
How to Write a Great Business Plan - HBS Working Knowledge - Harvard Business School
William Sahlman, a Baker Foundation Professor at Harvard Business School, whose publication in business and entrepreneurship span over business cases and 3 books, describes the process of writing a great business plan. The four factors that the business plan writer must include in a great business plan are the people, the opportunity, the context, and the risk and reward. The People is about who is starting and running the venture. The Opportunity is about what the business will sell and to whom, how fast it can grow, what its economics are, and what stand in the way of its success. The Context is the regulatory environment, interest rates, demographic trends, and inflation. Lastly, The Risk and Reward is the assessment of everything that can go wrong and right and a discussion of how to respond to each expected scenario.
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William A. Sahlman is an American academic. He is a professor emeritus at the Harvard Business School.
Post a Comment. William A. Sahlman states that too much time is wasted on number crunching, and figures, such as capital, time, predicted revenues and profits regarding business plans for new ventures. Since accurate numbers related to a business plan are difficult to predict anyway, he suggests to focus on a framework that is based on four critical factors: people, opportunity, context, and possibilities.