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The Rise and Fall of the Hit
Review of The Long Tail by Chris Anderson [DJ Alchemi]
Advanced search. In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve. Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it. The record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. What happens when everything in the world becomes available to everyone? When the combined value of all the millions of items that may sell only a few copies equals or exceeds the value of the few items that sell millions each?
Long Tails and Big Heads
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A few years ago, Ryanair's founder Michael O'Leary told an interviewer that he had a dream. He had already democratised air travel: "For years flying has been the preserve of rich fuckers. Now everyone can afford to fly.