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The channel's goal is to provide unbiased coverage of the latest trends in blockchain and how they interact with the investment environment and Industry 4. Commenting on the launch of the channel, principal and founder of McKayResearch, James McKay, states "the turbo-charged nature of bitcoin and the cryptocurrency markets means there is a real need not only for analysis on an investment and macro level, but also for a foundational understanding on the potential of blockchain based-systems to create new value exchange systems through decentralised, consensus-driven governance and tokenisation mechanisms. From their revolutionary investment success and partnership with other disruptive technologies to their ability to bring about business model transformation through new forms of value exchange, the McKayResearch channel will provide data, knowledge, and analysis across multiple themes in the sphere of blockchain and cryptocurrencies. Regular guests will be featured on the McKayResearch channel to share their perspectives on current and future technology investment patterns and explore how the convergence of these markets has the potential to reorder both financial and human resources for the better.