Digital marketing has revolutionized the real estate industry. It has matured in such a way that buyers do a thorough online search before making the final purchase. Buyers are searching for the best real estate brokers and sellers online, which makes digital marketing a lucrative investment. So, our digital marketing team at ColorWhistle decided to give you the much-needed inspiration you are seeking in the form of case studies.
Case Study: Real Estate and digital, what kind of content engages?
Reibar Marketing | The Digital Agency For Real Estate
With the local real estate market heavily saturated, with a recent surge in both demand and supply, it is getting harder for companies to keep up and stay ahead of the game with digital. Companies that research well, strategize and plan both online and offline to engage audiences are those that are currently doing well above average. The real estate brand has recently been leaning harder towards tactics and content that is meant to engage and gain participation from customers online. Other people seem to enjoy it as well, with the brand receiving positive feedback. During the Eid vacation, Mountain View burst into the final week of summer with an authentic Greek flavor ignited via their AR filter campaign, Passthecrown. AR filters is developed to create interactive, shareable effects that respond to people and their surroundings via Facebook augmented reality. Mountain View took the initiative to position itself as early adopter to really bring the brand promise and live the Greek experience through the AR filter.
How Real Estate Agents use Marketing Automation to Convert More Leads
When utilized to its maximum potential, marketing automation allows Real Estate Agents to deliver real-time, personalized marketing messages to prospective clients throughout the sales process. Real estate marketing automation also streamlines social media efforts with the ability to schedule posts on top social media channels — a strategy that every modern real estate agent should be using. With this cutting edge technology, real estate agents have a comprehensive degree view of every data point in their marketing campaigns. This provides the flexibility to fine-tune their marketing messages for optimal lead nurturing.
Yes, it's true. You cannot ignore the power of digital marketing, especially if you are a real estate developer. With potential home owners using the Internet to research their future purchase, a strong and powerful digital marketing strategy is what will help real estate developers beat the competition. If you are looking to step up your real estate digital marketing game, here is your ultimate guide.