Baylor Cherry September 17, Case Studies 18 min read. Building an effective content marketing strategy that can take your prospects through every stage of the buyer's journey means creating a variety of content. From relevant, informative blog content to engaging webpages, landing pages, whitepapers, and emails, a comprehensive content marketing strategy should run deep. One powerful, but often underused, piece of content is the case study.
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There are three types of publications that may appear in the search results of many social and behavioral sciences databases. These are:. Thank you, Holly! Below is a chart developed by the USC Libraries instruction team that can help you distinguish between a scholarly [a. Content Fea ture. Popular Magazines. Trade Journals.
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I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer. They help you show rather than tell prospective customers how you can help them reach their goals.