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Research paper on factors behind brand switching in telecom industry

To browse Academia. Skip to main content. Log In Sign Up. Download Free PDF. Factors affecting the Telecom industry in India.
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Brand Switching Behaviour of Consumers in Telecom Industry

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Social Factors Affecting The Telecommunication Industry Free Essays

Scientific Research An Academic Publisher. As the market becomes more mature, mobile communication services become more homogeneous and the competition for acquiring new customers and retaining the existing customers becomes more intense, and as a consequence customer satisfaction is a critical factor for mobile service providers to maintain and to improve their market share and profitability [1]. In competitive environment, organizations must consider other factors to maintain their customers to get distinctive competitive edge. Therefore, to remain competitive in the market, mobile operators have to identify the factors related to consumer satisfaction and loyalty [2]. Efficient retention management encountered these factors accounted for customer dissonance and intrigue customer to switch from one service to other. On the same lines, it has equally been observed that cellular network users subscribe for specific network connections and switch to others when they find that their current services do not fulfill their specific communication needs and other networks are providing better services. Brand switching regarding cellular companies are becoming very important because it has both aspects that one company is losing their customers while other company is getting customer at same time.
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Brand Switching in Telecom Industry

Submitted to: Submitted By: Dr. The number of smart phone users in India would reach This article states that inconvenience, services failure and price of call, SMS, GPRS are the reasons behind brand switching but service failure did not that much affect brand switching. Mobile service providers can control these factors to make mobile subscribers loyal and to retain them on their network. Uppu V.
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In: Business and Management. This is to inform that I shall support him as a guide for his thesis on the above mentioned topic and extend my knowledge and help in all ways possible. Thank You. Yours faithfully, Prof. Pabitra Ranjan Chakravorty.
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