I need a new mascara. Any one of those brands may sell 10 different mascaras, promising every feature from lengthening to curling to water resistance. For would-be entrepreneurs pursuing a business idea in the beauty space, this saturation presents a real challenge. Is there really room for another BB cream? Another matte lipstick?
Last Updated: May 27, References Approved. This article was co-authored by Shara Strand. She has over 15 years of image and makeup consulting experience including working as a regional artist for Bare Escentuals and Estee Lauder, Saks 5th Avenue, Bloomingdales, and Bergdorf Goodman. She is the creator of Shara Cosmetics and is a two time Billboard charted singer.
Cosmetics Retail Store Business Plan Sample Template
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Mary Kay Inc. The company was founded by Mary Kay Ash in Mary Kay sells cosmetics through a multi-level marketing model. Mary Kay distributors called beauty consultants can potentially make income by directly selling to people in their community, and also receive a commission on wholesale purchases made by people they recruit into the distribution network.