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Livestrong, Case Analysis MBA Graduate Program
Lance Armstrong Livestrong: How the charity came back from the scandal.
In , Lance Armstrong, the now-disgraced pro cyclist, was diagnosed with testicular cancer. Only 25 years old when he found out he had cancer, Armstrong chose to focus on being a survivor, not a victim. During his personal battle with cancer, he soon realized there was a critical lack of resources for individuals facing this disease. He decided to start a foundation devoted to helping others manage their lives on the cancer journey. Since , the Livestrong Foundation has served millions of people affected by cancer.
The Livestrong Foundation
Time: 18 hours Free Certificate Imagine you wake up one morning and read the news that a major fire threatens your office building. You immediately remember that your organization recently practiced its quarterly disaster preparedness exercise. You know what to do, who to contact, and the location of the alternate office to use in case of an emergency.
Prior to our engagement, the Foundation did not have a centralized location to gather survivor data or coordinate with partners and other organizations. As a result, information about survivors was stored locally for each Navigator, which was a problem when employees were absent. The services available to survivors and tracked data had also grown too large for individual Navigators to maintain. In order to determine and refine key functionality for the new case management system, we headed down to Austin, Texas to spend a few days observing, asking questions, and discussing ideas with the Navigators. After watching the navigators in action, it was clear they needed a dashboard to provide a high-level, time-sensitive information about their most critical activities and interactions.