Running PPC ads can be profitable — or it can be a waste of time. Writing great copy for PPC ads is trickier than it might seem at first. Lots of businesses approach ad-writing by talking about themselves. The best way to get the attention of your target audience is to show them that you understand — and can fix — their problems. It creates the sense that your business is personable — you want to create a friendly and helpful relationship with customers right off the bat. A bad PPC ad is completely unmemorable.
How to Write Ad Copy – The Best Tips for Copy Writing
14 Killer AdWords Tips: Learn How To Write Great Ads
And you probably already know that placing your ad on Google can dramatically increase visits to your website. But do you know how to write great PPC ads that really draw in customers and encourage them to click through to your site? Not all ads are created equal and some produce far better results than others. You want your ads to stand out from the sea of mediocrity and catch the eye of your potential customers. You can save a huge amount of time and money just by studying what your competitors are doing in terms of PPC. They could well have already put a significant amount of effort into their PPC campaigns, and their ads could have been through numerous tests and iterations. Run some searches in Google using the keywords you want to target.
26 Different Ways for Writing Search Ad Copy That Gets Clicks
Advertisers sometimes lose sight of what their customers are truly looking for. Understanding this can be the secret to writing an ad that stands out from the sea of DKI keywords. What should your Google ad copy look like?
Digital marketing and PPC move incredibly quickly. Ready to learn how you can vastly improve your PPC ad copy? Run our free Google Ads Performance Grader today!