Brightcove, a services and technology provider to content owners in the Internet television field, planned to become a media supply business in its own right. In effect, its business, relaunched its Website on October 30, With its new , consumer-facing home page, and with new offerings for advertisers and affiliates along with video publishers, Brightcove sought to develop a four-sided business or "platform" around the rapidly growing online video industry. Simultaneously, CEO Jeremy Allaire was finishing a major financing round that will empower the company to make strategic investments in some or all of several types: technology, media distribution infrastructure, international growth, and acquisitions. As his fellow executives and Allaire considered those options, they faced competitive threats in multiple quarters, but especially from YouTube, a hugely popular video -sharing site that on-line search giant Google had recently obtained. Covers Brightcove's vision for its multi- sided business, its technology offering and early business model, its efforts to shift to a brand new version based on media supply, and its particular primary competitors in that market space.
Brightcove, Inc. (B) Case Study Analysis & Solution
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Brightcove is one of the largest online video platform providers, used by media companies, businesses, and organizations worldwide to publish and distribute video online. The company provides hosting tools such as video on demand and live streaming. Pricing is based on package and video plays. Free day free trial available. To learn more about the video marketing software featured in this video, click on the links below Brightcove Inc.
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Other financial ratios include current and quick ratios as well as debt and equity ratios. Located in Appendix A is a financial ratio chart for Amazon. As a result of our analysis, we observed the fact that CanGo lacks communication within the organization, poor management structure and limited knowledge of the systems.
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