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Market segmentation case study ppt

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Tasks in Market Segmentation

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Coca Cola Market Segmentation Free Essay Example

Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. Companies segment their markets to improve their competitiveness and profitability in fundamental ways:. Very often, companies shape their market segmentation using the results of market research and analysis. Market segmentation research is not designed to shape the market.
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One of the most basic marketing tools is market segmentation, which allows companies to group off different kinds of consumers with varying needs, demographics or unique responses to products and better target their specific wants. As a marketing strategy, market segmentation is designed to help companies better market to groups that they will have the most success at meeting their needs. Market segmentation helps companies create a market mix that allows them to target their marketing campaigns to audiences that are more likely to need their product - and, potentially find under-served segments to branch out to. By more narrowly targeting their key markets, companies are able to be more efficient with their resources - including money and time - when mounting campaigns to draw new customers.
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