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In fact, most of us were oblivious to the opportunities that this magic box could present! The end of the first decade of the century brought with it a revolution like no other. And it was during those crucial years of transformation when the foundation of the largest food aggregator in India was laid. Yes, we are talking about Zomato! Unlike Rome, the idea of starting something like Zomato was actually built in a day. One fine morning, Pankaj Chaddah and Deepindar Goyal were in their office in Delhi when they witnessed a sight that later changed the fate of countless people!
Keeping in my mind the following objective of this UX Teardown:. Problem: First of all look they look like Debug log of IDE when there is no active food order also the Zomato icon in the side is not conveying any information about the notification message. One of the important messages which Zomato can highlight among these notification is :. It missed the opportunity to notify the user that food was delivered in less than 30 minutes, which is very powerful strategy in food industry to attract users. Feedback to Improve this: Show the information in the tracking page of order in the form of process and remove the notification submenu [Reduce extra menu] and also give action notification of fast-delivery with an option of the share button.