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Customer Relationship Management (CRM) in Tesco
Phd thesis in customer relationship management - Thesis on nokia crm
The purpose of this research is to study the relationship between customer satisfaction and consumer loyalty and apply its relationship into all the market industries including products and services, particularly in financial institutions. The hypothesis of the study is developed as H1: There is a significant positive relationship between customer loyalty and customer satisfaction. A t-test for independent samples is used to address the hypothesis. The discussion of the study indicated that there is a significant positive relationship between customer loyalty and customer satisfaction, however, it is important to fully understand that the loyalty which is the main goal of each industry is very hard to achieve and is not very easy to be reached by industries due to the customer satisfaction which is very hard to reach by itself, and the service quality as well.
Understanding Customer Relationship Management In Business
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Customer Relationship Management Jens Berfenfeldt Abstract: In the first part of his abstract the author explain us, the purpose of his thesis. Businesses are the correlation entre management, customers, and globalization of markets. The purpose of this thesis showed the usage of CRM in business to Business firms.