This page of the guide has words. Download the full version above. Abstract This paper basically examines the factors that impact the purchasing decision of a Smartphone buyer in India. This research is to analyze the internal and external factors affecting the purchasing behavior of the consumer.
Theories of Consumer Behavior in the Field of Microeconomic - Research Paper Example
Sample Essay on Environmental Factors Affecting Consumer Behavior - Essay Homework Writing Help
By Jesal Shethna. Lets us know the King first. A consumer is someone who pays a sum to consume the goods and services sold by an organization. The producers of the goods and services would lack the motive of producing as there would be no demand for their products. Start Your Free Marketing Course. A consumer need not just be an individual; a consumer can also be an organization. A consumer can be someone who will buy either goods or services or you can also specify the goods and services as economic services or products , or good or commodities.