Management With over 12 years experience in marketing and retail, owner Vrootje Magen has gathered the expertise to complement and grow the business. There is a market need for new clothing retail shops to meet the demand of new customers. This is simply due to the fact that mothers and expectant families will continue to require the products sold by these business, and as such, these companies enjoy a great deal of economic stability. A well-written and well-defined business plan has the potential to drive the business. A thoroughly researched business plan can not only assist a boutique owner in securing financing, it can help the owner stand up against the competition.
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Exclusivity within Southside Towers is a significant competitive edge. Product pricing will be based on competitive parity guidelines. Prices will be consistent with those of the retail stores in our area, with the exception of very high-volume operations who have more powerful pricing leverage. Pricing will be monitored continuously against neighborhood and other competitive sources market leaders who we can readily research. The situation will be monitored to insure that the company invests adequately in its own delivery operations. Sales feedback will be elicited to stimulate ideas, approaches, relate success stories, instruct in new techniques, share news, implement improvements. Major accounts will be solicited through networking, neighborhood solicitations, and opportunistic encounters at any time by management.
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This post is part of an ongoing series where Ryan, owner of Simply Guapa, talks real talk about launching a mobile boutique in Denver. She's agreed to blog about her entire process here on Hey Little Engine, and even take questions from the viewers at home. Want to know more about a mobile boutique build-out?